In 2024 vsbl was valued and acquired as a highly profitable tech product for restaurant management and efficiencies by a Fortune 500 company. Let's go back to the begging: in 2021 vsbl approached Colorbrand who formed the brand identity to set the stage as a premium app. By 2023 vsbl became the leading team management app for the third largest restaurant chain nationwide. Vsbl understands that restaurant life is hard so they revolutionized a way to make it easier. Within the app, each team member receives checklists, training, chats and more in their pocket. Colorbrand led them to a full identity communicating how each team member is truly seen with vsbl. The digitally-native color palette and animating brand system visuals showcase the impact teams can have when they harness the power of vsbl.