Helms Hope works exclusively on the front end of skin cancer through awareness, prevention, and early detection initiatives. Their goal is to completely eliminate skin cancer deaths in America. And with stark marketing commanding America's attention, they're on their way. Colorbrand created a provocatively black color palette with electrifying messages about the black spots of Melanoma to reach awareness in the youth who are playfully living in this reality without knowledge. The logo system is built on an "H" for Helms Hope that is formed out of 2 ribbons representing cancer awareness. The brand visuals of the youth male pay respect to the late Shawn Helm by capturing the silhouette of the young man whose story catapulted this foundation.